Unlock Smarter Investing with InvestSimple PortfolioTracking & Valuation Alerts
- Jessica Bursztynsky
- Jun 6
- 2 min read

Introduction
In today’s fast-moving markets, knowing not just what you own but how it’s valued can be the difference between building lasting wealth and chasing short-lived gains. InvestSimple’s integrated
Portfolio Tracking and Valuation Alerts suite puts every critical data point at your fingertips. Seamlessly uniting real-time pricing, intrinsic-value estimates, margin-of-safety metrics, conviction signals, and a personal trade log in one intuitive dashboard, it empowers you to act with confidence, discipline, and speed.
Unified Dashboard:
All Your Holdings, One View
Gone are the days of toggling between brokerage statements, spreadsheets, and alert services.
InvestSimple aggregates your stocks, ETFs, mutual funds, and even cryptocurrencies into a single, customizable dashboard. With automatic data updates every minute, you see current market prices, fair-value estimates, and historical valuation trends side by side so you don’t just track performance, you understand it.
Live Margin-of-Safety Monitoring
Popularized by Benjamin Graham and Warren Buffett, the margin-of-safety principle teaches buying
when price is meaningfully below intrinsic value. InvestSimple brings this timeless concept into the
digital age:
• Dynamic Safety Bands show your percentage margin above or below fair value.
• Instant Alerts notify you the moment a position drifts outside your comfort zone—whether it becomes
underpriced (buying opportunity) or overpriced (time to consider trimming). By quantifying downside
risk in real-time, you avoid emotional reactions and focus on decisions backed by objective data.
Customizable Valuation Alerts
Markets move in minutes, but traditional research services can lag hours or days. InvestSimple’s
Valuation Alerts bridge that gap:
• Email & Mobile Push Notifications
• Thresholds You Control (e.g.,
alert when price crosses 10% below fair value)
• Deep-Dive Links take you straight to conviction charts
and margin-of-safety history Whether you’re a swing trader hunting momentum plays or a long-term
investor safeguarding capital, these alerts ensure you never miss a signal.
Actionable Conviction Signals & Trend Insights
Numbers alone aren’t enough—context matters. InvestSimple overlays technical indicators and
fundamental data to generate a conviction score for each holding. Visual charts display:
1. Valuation vs.Entry Cost over time, highlighting when a holding became unusually cheap or expensive relative to your
purchase price.
2. Blended Momentum & Value Signals so you can sense whether a move has broad
market support or stems from temporary volatility. This “360°” view helps you decide whether to hold, buy more, hedge with options, or take profits.
Your Personal Trade Log
Every decision is a learning opportunity. InvestSimple’s built-in Trade Log captures your buys, sells,
and written notes alongside automatic timestamps and valuation snapshots. Over time, you gain clarity
on which strategies work best, refining your process and sharpening your edge.
Who Benefits
• Value Investors seeking disciplined, data-driven entry points.
• Swing Traders looking for precise
buy/sell triggers.
• Long-Term Holders wanting an early warning system against overvaluation.
• DIY Investors & Financial Advisors who need a scalable, transparent way to monitor multiple accounts.
Getting Started: Your 21-Day Free Trial
Ready to elevate your investing? Sign up for InvestSimple today and explore the full suite—Portfolio
Tracking, real-time Valuation Alerts, conviction signals, trend charts, and trade logging—absolutely free
for 21 days. No credit card required. Start your trial now at https://www.investsimple.ca/
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